Why Business Is A Game of Margins, Not Volume – How To Sell High-Ticket Products & Services Ep. 1



Business is the game of margin, not volume. In this series of video, the King of High-Ticket Sales Dan Lok shows you why you should NOT compete on price. Watch the whole series here:
Watch this video until the end to find out why you should consider selling high-ticket items.

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Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space.

Dan is the creator of High-Ticket Millions Methodology™, the world’s most advanced system for getting high-end clients and commanding high fees with no resistance.

Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures.

Not only he is a two times Tedx opening speaker, he’s also an international best-selling author of over 12 books and the host of Shoulders of Titans show.

Dan’s availability is extremely limited. As such, he’s very selective and he is not cheap.

But if you think you or your brand might benefit from one-on-one interaction with Dan, visit

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All Comments

  • How I contact with u I have to deal with u ⭐⭐⭐⭐⭐

    Saman Trending vlogs June 17, 2020 7:39 am Reply
  • Thank you Dan

    AC Laroda June 17, 2020 7:39 am Reply
  • Sir Dan. Please make an advice video for teens. It's a really huge help for us. We need more knowledge from you and other successful people so we know what we should do to be successful too and also to make the next generation great. Thank you so much sir Dan Lok. Godbless you more.

    Alpha Teen June 17, 2020 7:39 am Reply
  • 🍭🍬

    Laura N June 17, 2020 7:39 am Reply
  • Lowering price is not a sustainable practice in business

    Glenn Martin June 17, 2020 7:39 am Reply
  • 9th video Mazariego

    La Biblia en detalle June 17, 2020 7:39 am Reply
  • I don't really understand for (Business is a game of margin not a Volume), to archive the margin we need to hit the volume first right? Can someone pls enlighten ?

    edmund lum June 17, 2020 7:39 am Reply
  • Powerful lesson… thanks a lot Sifu

    Aravind A M June 17, 2020 7:39 am Reply
  • income = margin x volume

    Photovideo Oz June 17, 2020 7:39 am Reply
  • Season 8 , rewatching videos. Getting more value the second time around. 💯💥

    Juan Castillo June 17, 2020 7:39 am Reply
  • Amazon is an example of a successful low margin business. They have bog economies of scale, and infrastructure built up, to service more customers cheaply.

    zeppelin1qaz June 17, 2020 7:39 am Reply
  • Dan, how do find $10,000 product's to sell?

    zeppelin1qaz June 17, 2020 7:39 am Reply
  • Thank you! I can learn so much from you!☺️✌🏼

    fruity eva June 17, 2020 7:39 am Reply
  • 2.
    So the size is really matter 🤔

    muhammad Adhi June 17, 2020 7:39 am Reply
  • Henry Ford proved that 3 quick nickels beats one slow dime. It still works. Plus you gain market share.

    The Prophecy Patriot June 17, 2020 7:39 am Reply
  • False my business is mostly volume 10-30% markup

    Names Brown June 17, 2020 7:39 am Reply
  • I have upped my prices and get better clients/ customers. The cheaper you are, you attract cheap people! Thanks Dan !

    NUTRACISE June 17, 2020 7:39 am Reply
  • Some of the richest men to have lived made money on volume… For example : Sam Walton (Walmart), Jeff Bezos (Amazon), What do make of that…

    Vee Kay June 17, 2020 7:39 am Reply
  • A bit vague with little to not actionable insight. All good to say increase the price, but if the customer is not willing to pay in that market space, you are shooting yourself in the foot.

    Ryan Mollaun June 17, 2020 7:39 am Reply
  • Your also at risk of losing a bigger percentage of your earnings if you lose or upset a single customer.

    Of course hes right. Just wanted to add the point. Lol. But of course thats why hes a millionaire business owner and im worth 7 dollars. Lol. He takes risks and runs businesses. I watch him talk about making millions and running businesses…. lol.

    Good video/talk man. I also enjoy Marcus on the profit.

    Don Mooney June 17, 2020 7:39 am Reply
  • Thank u Dan for this useful video, Is this depends on where I'm living ?

    Saleh Ghafoormohseny June 17, 2020 7:39 am Reply
  • Keeping your business, "lean and mean and simple." I love this! I call it Simplicity Theory. Great Stuff!

    Yardmaster's Wealth Education Center June 17, 2020 7:39 am Reply
  • Gold

    o2ku .Cocker June 17, 2020 7:39 am Reply
  • Dan,
    Please make a video about the strategys of doing retail business!

    Thank you

    Kenny June 17, 2020 7:39 am Reply
  • Excellent Video, Mr. Lok! Helped me a lot!

    Waslappie June 17, 2020 7:39 am Reply
  • 1. not sustainabilitu, kmart (before walmart)
    2. need more customer service
    3. business is game of margin
    4.

    aemeric English June 17, 2020 7:39 am Reply
  • I really appreciated

    Pablo Kustoms June 17, 2020 7:39 am Reply
  • I love Dan's sales videos but in this video he's basically doing maths that a 12 year old can do. $100 x 10,000 = 1m or $10,000 x 100 = 1m. Isn't that a little obvious? How many businesses can actually sell a $10,000 product though. I'm running a social media agency. Even though all my results are transparent on my Instagram. People still hesitate to spend £500/month

    Asad Shah June 17, 2020 7:39 am Reply
  • thanks for all knowledge

    Glenn Robinson June 17, 2020 7:39 am Reply
  • I get it now Sifu. I've raised my prices for my Coaching business.

    RickMoonchild June 17, 2020 7:39 am Reply
  • Great video, thank you Sifu, George fro m Greece.

    George June 17, 2020 7:39 am Reply

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